Monday, June 28, 2010

Simply Irresistible?...

Each season the Lanvin campaign is highly anticipated, mostly because there's no telling what it will look like. Most of the time that anticipation pays off, with Alber Elbaz and Steven Meisel delivering unusual, striking campaigns that perfectly suit the collection they're selling. While I can't go so far as to say that the Fall Winter 2010 ads have completely failed at their mission, I have no reservations in admitting that I don't think they're the best they could have been, not even close. The weird thing is that, despite how below par I feel they are, they're still pretty dynamic looking. Mostly though I just don't think the spirit of the collection, with it's almost animalic rawness and an unmistakable aggression, was translated into the photographs at all.

First off, I don't like the coloring or the lighting that Meisel and Elbaz settled on. With all of the rich shades of brown, hints of warm, deep jewel tones and tarnished metallics that made up much of the collection I was hoping for and expecting the campaign to have the same kind of warmth and sensuality. Instead the lighting is cold and harsh, which works in some situations, but I don't love it here. I don't particularly love the styling either. I have a soft spot for Patrick Nagel's work, but it's been over two years since designers, photographers and makeup artists began revisiting the 80s and started channeling his white skin/black eyes/red lips look. As dramatic a look as it is, if I have to see one more model made up like one of his portraits or one of the girls in a Robert Palmer video I might crack. But the thing that's bothering me most is that there's something about this campaign that doesn't feel very "Lanvin". dior_couture1245 at the Fashion Spot brought that up, and as I looked at the images more I really did start to agree with him. Part of Lanvin's image is the slight imperfection in the clothes, or styling, whatever, and when you remember that, these super-slick, super-produced images seem very distant from the actual product. For an idea of what I might have liked this campaign to feel like, look no further than Dolce & Gabbana's S/S 2005 ads. I'm not suggesting that's how this campaign should have looked necessarily, although some similarities wouldn't have hurt in the least, but that's most definitely the vibe I pictured for Lanvin this season.

all images from via Flashbang at tFS

1 comment:

LOla said...

when i saw this Campaign i was like a child...because Of MARIACARLA!!!
It's a very good campaign...Lanvin campaigns are always Highlights!!!
I want to wear lanvin even if it's always a disapointement!