Friday, June 25, 2010

Quoth the raven...

I never thought I'd see a day when Tom Ford would be channeling Edgar Allen Poe for inspiration, and despite his new role in the directors chair I never really pictured him having an Alfred Hitchcock moment either. But if his newest ad campaign is any indication, Tom has a side to him that we've never seen before. Sure, he's tapped into the darker side of things with his fashion, but his brand of darkness has never been of the melancholy, terror filled variety, so seeing these new photos featuring that foreboding symbol of death, the raven, is kind of surprising.

There are many things we have already seen and might expect to see in any ad campaign that Tom Ford touches; ravens just don't happen to be one of those things. Bare nipples, however, are. But as predictable as a bare breast might be for a Tom Ford ad, a bird feeding on the blood seeping from a puncture in said breast is a completely bizarre and unusual sight. Overall I think the campaign is a nice mix of the twisted and the comical. I have to say, I had my reservations when I first read that Freja Beha Erichsen was cast as Tom's female model this season. While I'm not silly or immature enough to call Freja a "man" because she's on the androgynous side, I don't think she's the most sensual model in the world. That's fine of course, her look works for many other things, but for a designer who's M.O. is tapping into the most carnal of human desires you'd hope that the model chosen would match that. While my opinion hasn't changed in that respect, I do think that Freja looks good here. Nicholas Hoult on the other hand I have no complaints about. With those eyebrows of his he can pull of sinister pretty damn well. I find myself wishing it was a larger campaign, because even though the ravens look as fake as they probably are, the photos are pretty cool looking.

all images from

1 comment:

LOla said...

I've never thought that Freja can Do a Tom Ford Campaign...because they're always Sensual + Sensual + Attractive...and Freja is Just Boring...TOm for me is: Carmen,Daria,Liya.....
Mais Bravo je suis très impréssionnée..