Mrs. Draper, you're trying to seduce me...

I have somewhat mixed feelings about the intersection between Hollywood and fashion. On the one hand I understand it and have come to accept that most American fashion magazine covers feature celebrities instead of models, that red-carpet watching has become a national pastime, and that celebs are considered integral to a designer's success. On the other I wish the boundaries between Hollywood and fashion were more clearly defined because the open border between the two nations makes it far too easy for things like Lindsay Lohan to happen to perfectly innocent couture houses. But in all honesty things like celebrities gracing our covers or showing up in a campaign isn't something that pisses me off on principle. As long as the result is good I'm fine with it. Unfortunately the list of quality ad campaigns with celebrity faces is a short one, so in general I don't look forward to the news that a celebrity has been cast. I think so many of them fail to impress because the designer and their team and/or the photographer and theirs seem to think that having so-and-so with the famous face in the campaign is enough to make the campaign. Every so often though there's an anomaly, a case where all of the chips - celebrity, design house, photographer, photographic elements - fall into place and you're left completely shocked that the end result doesn't suck. Such is the case with the hot-off-the-presses S/S 2011 Versace accessories campaign staring Mrs. Draper-Francis herself, January Jones.

There's no mixed feelings about this. Stunning, stunning, stunning. It is without a doubt the best campaign Testino has done for Versace, one that really reminds us of exactly what it is that he's capable of. The choice of celebrity should come as no surprise to anyone since Jones is often seen wearing Versace to events. She's gorgeous to begin with, but she looks absolutely incredible in the shots that have been released so far. I love that the hair and makeup so clearly recalls January's look as Betty, not to mention that her expressions, from wan detachment to icy determination, seem right out of the ex-Mrs. Draper's handbook. But let's be honest here, there's a sexuality to these images that I doubt anyone would associate with Betty Draper. The pin-up poses and teases of nudity are more sex bomb than ice queen. It's a great contrast, and it makes for images that are both aloof and alluring, kind of look but don't touch unless I tell you to. These accessory shots really have me wishing that January was cast for the entire campaign. Clearly she knows how to model, and honestly I'd go so far as to say that she's putting a lot of today's models to shame. Call it sacrilege if you must, but I think that photos like these could even give some of the greats a run for their money. Oh and January, consider your sins at the Met Gala absolved.

images from wwd, telegraph.co.uk and twitter/styledotcom

Color me shocked...

If I said that I've hated the ad campaigns Mario Testino has shot for Versace since 2005 it wouldn't be entirely true. Hatred is a feeling, and unless you want to count apathy I haven't felt a thing about any of them. My first experiences with Testino's work were his Gucci campaigns, and whether or not you liked those they were neither bland or predictable. When he took over from Meisel as Donatella's lensman of choice, I suddenly realized that I probably liked Testino only when Tom Ford and Carine Roitfeld were calling the shots. His American Vogue covers and editorials, ranging from pretty but banal to just plain banal, did nothing to convince me that I was judging too harshly. Now I don't want to make it sound like I always loved Meisel's work for Versace, because that's not the case. But even at their least interesting I can't remember any of his campaigns being mind-numbingly bland. Hell, even if they were the fact that I don't remember them that way should mean something, right?

But for some reason Testino's campaigns have always had this aura of lifelessness about them, and while that would be undesirable for most labels, it's downright sacrilegious for a label like Versace. Suck all the fun, sexiness and glamour out of Versace and there really isn't much left, is there? Needless to say Versace isn't one of the campaigns I look forward to seeing anymore. But still, curiosity got the better of me and I took a look at the campaign on the Fashion Spot and my jaw promptly hit the keyboard. It looks absolutely nothing like the work Testino has done for the house in the past five years.

I may just love it, though it's still too soon to tell. By Testino standards this campaign is almost edgy, and edge is something that Versace has been struggling to regain lately. There's something slightly gritty about the photos that compliments the mens and womens collections perfectly, and even though I wouldn't normally consider Versace gritty, the photographs are doing a pretty good job of making me reconsider. Quite frankly I wouldn't have thought Testino would be the photographer to make me reconsider that. Even at his best his work isn't exactly known for it's grit. This not only feels fresh for Versace, but very much of the moment. Lord knows I've bitched and moaned more than once when a designer or photographer falls into predictability, so to say that I'm thrilled about Testino doing something completely out of the box is kind of an understatement. And Kudos to Donatella and her team for knowing when to shake things up. I'm not at all surprised by the mixed response the campaign is getting so far; people don't like change, and neither Kate Moss or Gisele are in this campaign. But in fashion change isn't just inevitable, it's essential. So if this is a hint of the direction Donatella is going with the brand, I say bring it on.

all images from versace.com via tarsha at theFashionSpot